Name: Dr. Farida Saleem
Designation: Assistant Professor
Department: Business Administration
 
Qualification: PhD. Management Sciences (2011)
  FUIEMS, Foundation University, Islamabad, Pakistan
  Masters in Business Administration (2001)
  Fatima Jinnah Women University, Rawalpindi, Pakistan
 
Phone: +92-51-9292900 (208)
Email: farida-saleem@hotmail.com
Status: On Job
Dr. Farida Saleem

Professional Experience

to date
Fatima Jinnah Women University, Rawalpindi, Pakistan
Assistant Professor

Feb’ 11 – Feb’ 12
University of Central Punjab, Lahore
Assistant Professor / Head Project and Research Advisory Center

Aug’ 09 – Aug’ 10
Fatima Jinnah Women University, Rawalpindi, Pakistan
Senior Lecturer

Feb’01 – April ’06
National Reconstruction Bureau, PM Secretariat, Islamabad
Research Assistant

Spring 2008 – Fall 2009
Federal Urdu University, Islamabad, Foundation University, Islamabad
Visiting Faculty

PUBLICATIONS/CONFERENCES

  • “Impact of Industry Type and Firm Size on Environmental Strategies” IJCRB November Edition 2011–IJCRB, Vol .3, No.7. Farida Saleem and C. Gopinath. HEC recognized “Y” category Journal.
  • “The impact of information specificity in recruitment advertisements on the application pursuit process in Pakistan”, African Journal of Business Management, Volume 4, Number 15 (2010), pp. 3315-3320, Ms. Farida Saleem. HEC recognized “W” category Journal with impact factor: 1.105.
  • “Work Life Balance and Job Satisfaction among Doctors in Pakistan”, South Asian journal of Management, Volume 17, Number 2. (2010), pp.112-123, Muhammad Imran Malik, Farida Saleem and Mehboob Ahmad. HEC recognized “Y” category Journal
  • “Impact of Gender and Age on single and Multiple Celebrity Endorsements”, Review of Business Research, Volume 8, Number 3 (2008), pp. 139-145, Ms. Farida Saleem. HEC recognized “Y” category Journal.
  • “Effect of Single Celebrity and Multiple Celebrity Endorsement on Low Involvement and High Involvement Product Advertisements”, European Journal of Social Sciences – Volume 5, Number 3 (2007) pp. 125-132, Ms. Farida Saleem. HEC recognized “Y” category Journal.
  • “Young Adult Perception Towards Celebrity Endorsement: A Comparative Study of Single Celebrity and Multiple Celebrities Endorsement”, European Journal of Economics, Finance And Administrative Sciences - Issue 8 (2007) pp. 128-139, Ms. Farida Saleem. HEC recognized “Y” category Journal.