“FJWU–AMCAP International Media Conference 2021”

Conference Dates: February 17-18, 2021

Conference Program

Digital Media Ecologies in the New Normal: Challenges and Opportunities

(February 17-18, 2021 at Fatima Jinnah Women University Rawalpindi, Pakistan)

Day-One February 17, 2021 (Wednesday)

Day-One February 17, 2021 (Wednesday)




08:00 - 09:00 am


09:00 - 11:00 am

Inaugural Session

11:00 - 11:30 am


11:30 - 01:00 pm

Plenary Session (1)

Transdisciplinary Approach in Digital Media Ecologies for the Challenges Faced by Humanity

01:00 - 02:00 pm


02:00 - 03:30 pm

Plenary Session (2)

Public Health Challenges in New Normal: Role of Digital Media

03:30 - 03:45 pm


03:45 - 05:15 pm

Parallel Sessions for Research
Papers Presentations


06:30 - 09:30 pm

Gala Dinner

Day Two February 18, 2021 (Thursday)

09:00 - 10:30 am

Parallel Sessions for Research Papers Presentations


Special Session

Stand Up for Human Rights: ‘Recover Better’ (Human Rights Chair, University of the Punjab)

10:30 - 10:45 am


10:45 - 12:45 pm

Working Group 1 & 2

Media Education and Research in Digital Ecologies: What is the Way Forward for Academia?

12:45 - 01:30 pm


01:30 - 03:30 pm

Plenary Session (3)

Emerging Ethical Concerns in Digital Media Ecologies: Role of Academia and Professionals

03:30 - 03:45 pm


03:45 - 05:30 pm

Closing Session

Digital Media for Good Governance and Role of Leadership

Detailed Program of Inaugural Session February 17, 2020 (Wednesday) (09:00 – 11:00 am)




Inaugural Session




09:00 am

Arrival of Guests

09:05 am

National Anthem

09: 10 am

Recitation of Holy Quran

09: 15 am

Welcome Speech
by Vice Chancellor, Fatima Jinnah Women University, Rawalpindi

Dr. Saima Hamid

09:20 am

Conference Objectives
by President Association of Media and Communication Academic Professionals (AMCAP)

Professor. Dr. Bushra Hameedur Rahman

09:30 am

International Keynote Speech

Professor Dr. Lee Artz
(Purdue University Northwest, USA)

09:40 am

Speech     of     Chairman     Higher     Education
Commission (HEC) of Pakistan

Dr. Tariq Banuri

10:05 am

Speech of Guest of Honor

Chaudhry Fawad Hussain
(Federal    Minister    of    Science                 and Technology)

10:20 am

Speech of Guest of Honor

Shafqat Mahmood
(Federal Minister of Education, Professional Training,  National Heritage and Culture Education, Government of Pakistan)

10:20 am

Speech of Chief Guest

His Excellency Imran Khan

10:50 am

Souvenirs Distribution

10:55 am

Group Photo

11:00 am


2nd Day, 27 September 2019, Friday

9:30 – 10:00

Plenary Session


A Coinage of new Words under Socio-Political Influence in Pakistan
Dr. Malik Ajmal Gulzar


Parallel Academic Session  [LIT]
Class Room#7 , NEB, Chair: Dr.  Uzma Imtiaz, Facilitator:  

10:00 – 10:20

Gender Discrimination against Women in Vijay Tendulkar’s Silence! The Court is in Session
Syeda Mahnoor & Sadia Nazeer

10:20 – 10:40

Crimes of War and Power committed through Violence on Women in Nadeem Aslam’s The Wasted Vigil
Prof. Zakia Nasir

10:40 – 11:00

A Heteroglossic Study of Irfan Hussain’s Fatal Faultlines: Pakistan, Islam and West
Maryam Rehmat


Parallel Academic Session  [LING]
Class Room#8 , NEB, Chair: Dr.  Malik Ajmal Gulzar, Facilitator:  

10:00 – 10:20

Functions Of Code Switching In English Language Teaching Classroom Discourse
Farhana Tabassum

10:20 – 10:40

Carl Rogers’ Theories of Fully Functioning Person, Learner Centered Education and the Teacher as Facilitator of Learning: An Evaluation of the Federal Board English Textbook Taught at Secondary Level
Dr. Fauzia Janjua & Mehak Liaquat

10:40 – 11:00

The Digital Narrative of Aurat March 2019
Dr. Ahlam Tariq,  Dr. Ayesha Qamar &  Dr. Shafia Azam


Parallel Academic Session  [LING]
Class Room#CG5 , Chair: Ms Saira Asghar Khan, Facilitator:  

10:00 – 10:20

Phonetic Representations in Pakistani English: A Comparative Study of Punjabi and Pashto Speakers
Samra Saghir & Fakhira Riaz

10:20 – 10:40

Development of Reading Literacy Skills for English Language Teaching: A Case Study on the Students of a Primary Public School in Rawalpindi
Saadia Panni

10:40 – 11:00

Feminism in Pakistan: A Critical Analysis of placards from Aurat March 2019
Hamna Naveed &  Shakeel Amjad


Parallel Academic Session  [LING]
Class Room#7 , NEB, Chair:  Dr. Sarwet Rasul, Facilitator:  

11:00 – 11:20

A Multimodal Discourse Analysis of the Selected Wall Illustrations of Lahore
Mirha Imran &  Farwa Qazalbash


Word Sense Disambiguation through Contexts Tool: A Corpus Based Study
Zafar Ullah

11:40 – 12:00

Construction of women’s Identity: A linguistic Analysis of ‘Our Lady of Alice Bhatti’
Rahiba Sayyida


Parallel Academic Session  [LING]
Class Room#8 , NEB, Chair:  Dr. Maria bint Shahid, Facilitator:  

11:00 – 11:20

An Insight into the significant value of Forensic Linguistics in the Judicial System
Badriah Khaleel & Shehzadi Talib


Technology in Action: Perception and Practices of Students in Using Online Language Learning Material at Higher Education Level
Yasmin Akhtar, Saima Umer & Dr Akifa Imtiaz

11:40 – 12:00

Critical Discourse Analysis of Twitter comments on #me too celebrity feuds in Pakistan
Qurrat-ul-Ann Malik &  Sumbal Fahad


Parallel Academic Session 1 [LING]
Class Room#7 , NEB, Chair:  Dr. Akifa Imtiaz, Facilitator:  

11:00 – 11:20

The Role of Socio-economic Factor in Second   Language Acquisition (SLA)
Sham Haider, Zilehuma, Sobia Taqi Shah & Zunaira Zafar


An Efficacy of Mobile Assisted Language Learning in Pakistan
Dr. Malik Ajmal Gulzar & Dr Muhammad Kamal Khan

11:40 – 12:00

Media Semiotics :A Semiotic Analysis of the Visual Narrative Mout Braye Farokht
Hina Rafique


Parallel Academic Session  [LIT]
Class Room#CG5, Chair:  Dr. Uzma Imtiaz, Facilitator:  

12: 00 – 12:20

Endurance and Aspiration in Maya Angelou’s Caged Bird (1968) and Still I Rise (1978)
Huma Aslam

12:20 – 12:40

The Aftermath Of Disengnagement From Wartime Propaganda: A Thematic Analysis of Kamila Shamsie’s Novel Burnt Shadows
Aatisa Shahoor

12:40 – 13:00

Virtue Against Vice: A Theoretical Study of Brown’s Angels and Demons
Hira Azhar


Parallel Academic Session 1 [LING]
Class Room#8 , NEB, Chair:  Dr. Fakhira Riaz, Facilitator:  

12: 00 – 12:20

Lahore’s Linguistic Landscape: The Social, Political and Economic Manifestation of Lahori Language Community
Khadija Shoukat &  Prof. Dr. Amra Raza

12:20 – 12:40

English for bankers: An investigation into bank managers' English language needs
Maria Afzal & Fakhira Riaz

12:40 – 13:00

A Critical Discourse Analysis of Representation of Women in Selected South Asian Songs
Sabiha Tariq


Parallel Academic Session 1 [LING]
Class Room#CG4 , NEB, Chair:  Ms Saira Asghar Khan, Facilitator:  

12: 00 – 12:20

(Re-)Orientalism in Aamer Hussein’s Short Fiction
Amna Naeem

12:20 – 12:40

Corpus Based Discourse Analysis of Mission and Vision statements of Pakistani Universities
Uzma Siddique


Parallel Academic Session 1 [LING]
Class Room#7 , NEB, Chair:  Ms Saira Asghar Khan, Facilitator:  

12: 00 – 12:20

Language, Identity and the action-thriller: A Genre Analysis Study of Bourne Supremacy
Saima Talat

12:20 – 12:40

Manipulation through Locution: An Analysis of Political Speeches
Dr. Farzana Masroor,  Sidra Shaikh,  Saman Afzaal,  Safa Marwa

12:40 – 13:00

A Postmodern Analysis: Historiographic Metafiction in Arundhati Roy’s Novel The Ministry of Utmost Happiness
Syeda Sajhia & Fariha Shoaib

13: 00 – 13:20

An Analysis of Marxist Criminology in American Psycho by Bret Easton Ellis
Sobia Sikander

13:20 – 14:00

Lunch Break

14:00 – 15:00

Panel Discussion (Auditorium)
Theme: Opportunities and Challenges of Research in Linguistics and Literature 
Moderator: Dr. Sarwet Rasul
Panelists: Prof. Dr. Samina Amin Qadir, Prof. Dr. Shaheena Ayub Bhatti, Dr. Malik Ajmal Gulzar


Closing Ceremony(Auditorium)

15:00 – 15:05

Recitation from the Holy Quran

15:05 – 15:15

Conference Overview by Dr. Sarwet Rasul, Overall Coordinator and Chairperson, Department of English, FJWU, Rawalpindi

15:15 – 15:25

Speech of the Chief Guest, Prof. Dr. Samina Amin Qadir, Vice Chancellor, FJWU

15:25 – 15:30

Presenting Shields

15:30 – 15:35

Photograph Session

15:35 – 15:45


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EMAIL: [email protected]
TEL: +92-051-9292900

Dr. Saima Hamid
Vice Chancellor FJWU

Dr. Bushra H. Rahman
President AMCAP

Dr. Saadia Ishtiaq
[email protected]
[email protected]

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