Professional Experience
February 2021 - to date
Assistant Professor
Fatima Jinnah Women University,Rawalpindi
February 2016 - January 2021
Lecturer (Visiting faculty)
National College of Arts,Rawalpindi
February 2017 - January 2021
Lecturer (Visiting faculty)
Fauji Foundation University, Rawalpindi Pakistan
September 2015 - October 2016
C.G Artist (remote)
EVOLVE GAME STUDIO LAHORE
September 2015 - October 2016
C.G Artist
REGEXSOFT GAME STUDIO LAHORE
December 2017 - March 2019
Design Reserach Analyst
SAMARSOL,(UK- Based) Islamabad
February 2016 - November 2021
Designer
Tasweer khana, Islamabad
March 2017 - to date
Social Media and Graphic Co-Lead
Discovering New Artist , Lahore
PUBLICATIONS/CONFERENCES
1. ZAIN SHAKEEL, & SIDRA ASHRAF. (2024). IMPACT OF TECHNOLOGY AND SOLUTIONS FOR EFFECTIVE CONCEPTS DEVELOPMENT IN ANIMATION CLASSROOMS. In Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/ Journal of Xi'an Shiyou University, Natural Sciences Edition (Vol. 67, Number 03, pp. 1–19). Zenodo.
https://xianshiyoudaxuexuebao.com/detail.php?id=DOI:10.5281/zenodo.10791569
2. Amna Saeed, Dr. Farhat Jabeen Virk, Sidra Ashraf, Dr.Irum Saba & Dr. Fouzia Sahar Malik (2024). Examining Linguistic Techniques and Communication Design Strategies in Pakistani Drug Trafficking Networks (Vol. 24/No.2/2024). DOI: https://qualitativeresearchjournal.com/index.php/view/article/view/97
3. Sidra Ashraf, Shafia Azam, & Sadaf Hammad. (2023). CALLIGRAPHY, AESTHETICS AND CULTURAL IDENTITY: QUALITATIVE EXPLORATION OF CHRISTIAN AND MUSLIM ILLUSTRATED MANUSCRIPTS. PalArch’s Journal of Archaeology of Egypt / Egyptology, 20(2), 2467-2483. Retrieved from
https://archives.palarch.nl/index.php/jae/article/view/12091
4. Maham Hafeez, Dr. Shafia Azam, & Ms. Sidra Ashraf. (2023). THE EMERGING DESIGN TRENDS OF HANDMADE EMBROIDERY ART IN PAKISTAN: A SOCIO-CULTURAL APPROACH. PalArch’s Journal of Archaeology of Egypt / Egyptology, 20(1), 523-535. Retrieved from
https://archives.palarch.nl/index.php/jae/article/view/11719
5. Ashraf,S, Virk,Jabeen,F (2022), Role of Drawing and Urdu language in 2D animation, Social Sciences Research journal, Webology (ISSN: 1735-188X), Volume 19, Number 2, 2022
RESEARCH INTERESTS
conservation of history, interdisciplinary knowledge, blended technologies
ACHIVEMENTS
2024: Award of Appreciation to acknowledge the services to create polio Awareness, EOC,UNICEF,Pakistan
2023: Win Excellence Award in 9th International Art Festival “Life is Art”, Heageumgang Theme Museum 2023,10,1.
2022: International artist and designer residency attended, and consultancy provided to Gandhara resource center titled “old path white clouds”, Taxila Pakistan.
2019:Award of Jury Committee in the field of Miniature, Ornamentation, Gilding and Binding , IRCICA & Tabriz Islamic Art University, Tabriz Iran
2024: “ “ Be A Catalyst” towards a beautiful environment , 120 D Judicial Town, chattar, Pakistan.
2023: “ Off-Grid” Artist Residency at , 120 D Judicial Town, chattar, Pakistan.
2022: “Old Path White clouds” Gandhara International Artist Designers Residency, Gandhara Resource Centre, Taxila, Pakistan.
CONFERENCES/WORKSHOPS
Conferences organized:
2024: International Conference Title: “The Reflective Practice of Design: Concerns and Challenges for Professionalism & Ethics and the way Forward” in collaboration with Polio Eradication Team, UNICEF SG Architects and Urban Designers, Islamabad. & Rawalpindi Rotary Club.
2023: International conference on “Islamic Art Festival” 22nd-23rd Nov at Fatima Jinnah Women University, Rawalpindi.
2023: One Day Design Festival on 20th October “World Polio Day” at Fatima Jinnah Women University, Rawalpindi.
2023: International conference on “Convergence In Design” and Poster Competition on “Polio Eradication Efforts” In Collaboration with Pakistan Polio (UNISEF)and Pakistan Rotary at Fatima Jinnah Women University,Rawalpindi.
Workshops Organized:
2025: conducted Paper Making workshop in collabration with common wealth trust and Discovering New artist.
2025: Organized 3Day Workshop, “Web Design for a Digital World” trainer Mr. Awais Afzal.Fjwu,RWP
2025: Organized 3Day Workshop, “AD Design: Transforming Ideas into Visuals” trainer Mr. Zain Shakeel Fjwu,RWP
2023: Organized One Day Workshop “ Understanding Self” Trainer/ Consultant “Mahvish Yasin”Fatima Jinnah Women University, RWP
2022: “ Kufic Calligraphy”, “Nastaliq Calligraphy”, and Fatimah Jinnah Women University, Rawalpindi
2022: “Urdu and Arabic Calligraphy”, 3 Day Workshop, National College of Arts, Islamabad Camp.
2022: “poetic themed painting”, University of engineering and technology, Abbotabad.
2019: “Tabriz festival for women artisans”, IRCICA, ISTANBUL
Paper Presentations:
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2024: “A Comparative Analysis of Umayyad Architecture and Aesthetics in the Mshatta and Qasr Amra Palaces: Reflections of Authority and Identity” International Conference of social sciences on contemporary world: Challenges and Transformations, Rawalpindi Women University, Rawalpindi
2024: ““The Artistic and Architectural Significance of Rohtas Fort: A 16th Century Masterpiece” “The Reflective Practice of Design: Concerns and Challenges for Professionalism & Ethics and the way Forward”
2024: “Rivers as rhythmic influencers” 13th annual thaap conference, theme “rivers of harappa,” gulberg-III, lahore.
2023: “Traditional Mughal miniature paintings and contemporary transformations of miniature paintings techniques.” International Conference of social sciences on contemporary world: Challenges and Transformations, Rawalpindi Women University, Rawalpindi
2023: 12th International conference on Indus Valley (Harrapa) Culture : Its Legacy and relevance
“Harrapan: From Clay to Secrete Artifacts: Iconography and Style” Gulberg-III, Lahore.
2023: Islamic Art Festival “Islamic Architecture: Detail Analysis of Qusayr Amra Paintings of Umayyad Period”
Organized by Institute of Visual Arts and Design , Fatima Jinnah Women University, Rawalpindi.
2023: “Mudras and Meditative Tranquility” National Conference On “Heritage & Interfaith Harmony” Fatimah Jinnah Women University, Rawalpindi.
2023: “Importance of Cultural Content in Visual Forms” Fatimah Jinnah Women University, Rawalpindi.
2022: “Urdu Language and animation Media” International conference on Language, Literature, Literacy Covid and Post Covid Times, Fatimah Jinnah Women University, Rawalpindi.
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RESEARCH PROJECTS
Exhibitions:
2025: “Her World” Sir Syed Memorial Building, Silk Road Centre, Islamabad ,Pakistan
2025:”Out of Limbo” Fabriano In Accquerello 2025, Italy.
2025: “Rebinding the Library” Pakistan National Council of Arts, Islamabad,
2024: “The Wandering Ascetic” Sir Syed Memorial Building, Islamabad, Pakistan.
2024: “Her Story” Pakistan National Council of Arts, PNCA, Islamabad, Pakistan
2024: “Daryaft” A convergence of Museum Treasures and Research Based Works, Lahore Museum, Pakistan
2024: “From Gandhara to the World: The Legacy Gandharan Buddhism.” Ministry of Foreign Affairs, Islamabad, Pakistan.
2024: Be A Catalyst Reimagining our Connection to Gaia" , Pakistan National Council of arts, Islamabad.
2024: "In the search of Wonders" Fabriano In Accquerello 2024, Italy.
2023: ”35th National exhibition of paintings “ PNCA in collaborations with National artist association of Pakistan
2023: " Life is Art"9th Geoje International Art Festival, Haegeumgang Theme Museum, South Korea
2023: “A cultural gift to humanity”, festival VIII Edition Urbino In Accquerello, Italy
2022: “International Islamic Art Festival-2022”, Ornamentation and Miniature, Alhamra, Lahore
2022: “ Aggolmeration of Miniatures II, Miniature, Oyster Arts Gallery, Lahore
2021: ”rehmat ul lil almin” calligraphy exhibition, NCA & Ibcc, Islamabad
2019: “Tabriz festival for women artisans”, IRCICA, ISTANBUL
2019: “Art Activism ”.NOMAD, ISL
2019: “Tend GBV In The World Of Arts ”.PNCA, ISL
2018: “Chaos-Conflicting Influence”, NOMAD,ISL
2017: “Takhat Bhai to Potohar”, PNCA,ISL
2016: “Traditional Art Festival Turkey”, ISTANBUL
2015: “Fusion Of Colors”, RAC,RWP
2014: “Act Of Balance”, AL-HAMRA, LHR
2014: “Miniature Display”, Gallery 6, ISL
2013: “Art Benile”,PNCA, ISL
2011: “Vision Of Jinnah”, Nukta Studio, RWP
